City Bus Driver Runs Mobile Fashion Boutique Out of 125th Street Truck

City Bus Driver Runs Mobile Fashion Boutique Out of 125th Street Truck
Thursday, February 21, 2013

 February 21, 2013 6:51am | By Jeff Mays, DNAinfo Reporter/Producer

HARLEM — The truck that Nneka Green-Ingram uses to house her mobile boutique, Celebrities, was once used to deliver Cheetos.

The metal shelves that held bags of Frito-Lay chips are gone, sold for scrap and used to finance $3,000 worth of renovations to the truck.

Now, there are giant eyelashes around the headlights and visitors to the truck looking for items — say, the glasses they saw on "Real Housewives of Atlanta" — might find them on the glossy red Ikea shelves that hold rows of glittering costume jewelry.

"Location is everything," said Green-Ingram, 36, a city bus driver who drives the truck herself and parks it on 125th Street between Lenox Avenue and Adam Clayton Powell Jr. Boulevard Thursdays through Saturdays, from 11 a.m. to 7 p.m.

The location is a prime spot to find customers. According to the 125th Street Business Improvement District, nearly 136,000 people visited West 125th Street at Frederick Douglass Boulevard during the first week of February, a 2.4 percent increase over last year at this time. So far this year, the street has seen more than 734,000 visitors.

When she's not on 125th Street, Green-Ingram, who lives in The Bronx, scouts exclusive merchandise she keeps tabs on by watching reality television or reading fashion magazines. She takes the motto for her boutique seriously: "Where everyone is treated like a star."

If someone comes in, for example, and describes a piece they are looking for, she'll find it or put in a special order. That's what she did for a woman who wanted her name on a charm bracelet.

"I love to see a woman look and feel good," Green-Ingram said one busy afternoon. "That makes me feel good."

Customers who stepped into the truck were greeted by Green-Ingram, who was wearing crystal coated, cat-shaped glasses, giant hoop earrings, and fingernails painted a bright turquoise and studded with glitter.

"I love anything with bling," she added.

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